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Suncorp Insurance Apps for Just Car
Just Car Insurance is an automotive insurer aimed at young drivers, modified, high performance and imported cars. JCI is a subsidiary of Suncorp, Australia's largest general insurance group. The Just Car brand was present on a variety of channels: full web site, Facebook, YouTube and an iPhone app called iClaim. However, a growing number of users were utilizing mobile browsers to access to full web site, a platform that was not optimized for browsing and discovery of mobile friendly features.
Using IMPS, New Media Innovation created a Just Car mobile presence with the following features:
This provided Just Car with another channel to promote their brand and a portal to other social channels like Facebook, Twitter and Youtube not to mention their existing iClaim app. The Mobile apps also provided FAQ to help customers short circuit the requirement to contact call centres for basic questions.