New Media Innovation

Make an impression

Approach

Home/ Approach

Integrated experiences are the cornerstone of your digital future. Many devices across multiple channels with a single profile. The ability to seemlessly jump across devices or channels is critical. For example if you're on the train and shopping via your mobile you want to be able to create a list of items you like. Once you get home to your PC you want to be able to complete the order and pay. Then at a later date track the delivery status via your iPad. Your personal information and ordering data needs to transcend all devices.

NMI have worked with many early leaders across Airlines, Finance & Banking and retail and helped them with their multi-channel journey. We beleive the best approach is to represents the one person who’s not in the room during scoping session: the "User". We take this needed, and sometimes dissenting, view to help agency and client teams separate and elevate the truly amazingly relevant and breathtaking ideas from the merely great ones.

In our quest for the root of the "Users" insight we sometimes uncover a business conundrum that extends beyond a campaign or a website into broader organizational considerations. This is when our road-mapping comes into play and we start talking about the next 30-60-90 days, the next 3-5 years. Sure, we need to launch the campaign this quarter, but we know we can’t just look quarter –to-quarter: we have to have a vision, and a plan, in order to keep meeting our consumer’s hopes, dreams, expectations. In order to be relevant.

A thought bubble

In order to create lasting bonds, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints.

Interactive
Design Mobile /
Tablet Responsive
Design User
Experience

The Process

Understand

Define

Deliver

Understanding the target audience is paramount. We've developed a framework to identify and define the specific groups and personas within each target market. This information can then be used to ascertain the needs and behaviours of the specific user groups.
Through workshops, we facilitate the identification and prioritisation of objectives for stakeholders including marketing, product teams and directors. We dig deep to gain insights and align the needs of stakeholders with those of end-users.
We use this research to produce a functionality matrix that identifies end-user priorities, aligning them with operational requirements and assessing them against business objectives. This ensures everything is considered and unnecessary features avoided.
Utilising documents, informational architecture and key specifications, we produce a framework to be utilised by the stakeholders and the Flint development team. This blueprint illustrates design, functionality and the user's journey through the digital platform.
To provide a tactile means of testing the solution, we develop prototypes for review. These avoid time-consuming changes during the build stage. This is an important phase that simplifies the design documentation and ensures that the model is appropriate.
The user experience is a successful one if it effectively achieves business goals and provides the user with an efficient and satisfying experience. Our methodology also considers information accessibility for different users and the manner in which they digest content.

User login

Add the contact block here or your own custom code

Approach

Home/ Approach

Design by New Media Innovation